Affirm’s $270M Volume Jumps 69.76% to 428th Rank as Earnings Anticipation Fuels Retail Frenzy

Affirm Holdings (AFRM) surged 0.67% on July 29, 2025, as its daily trading volume reached $270 million—a 69.76% increase from the prior day—ranking it 428th in market activity. The fintech firm’s shares saw heightened liquidity amid broader retail investor interest in leveraged lending stocks.

Analysts noted the volume spike likely reflected short-term speculative positioning ahead of the company’s quarterly earnings release scheduled for early August. While Affirm’s core buy-now-pay-later sector faces regulatory headwinds, its recent partnership with a major digital wallet platform has drawn renewed attention to its recurring revenue potential.

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