Affinity Solutions and AWS Team Up to Enhance Advertiser and Publisher Data Collaboration

Affinity Solutions has partnered with Amazon Web Services (AWS) to provide advertisers and publishers with secure access to its Consumer Purchase Insights via AWS Clean Rooms. This allows for the safe integration of deterministic transaction data with other data sets, without sharing or revealing raw data. Advertisers and publishers can now measure campaign outcomes with greater flexibility and precision, while complying with data-privacy standards.