Adyen's Robust Growth: A Strong Year of Expansion and Innovation

Adyen, the global financial technology platform, has delivered a robust half-year performance, closing out a strong year of growth driven by continued expansion with existing customers. The company's net revenue growth reached 22% year-on-year in H2 2024, a testament to the significant value it continues to provide to its customers. Adyen's EBITDA margin landed at 53% in the second half of the year, reflecting efficient cost management and strategic investments in innovative products like Uplift and intelligent payment routing.



Adyen's ability to win new business and gain market share was clear across its most established and emerging regions. EMEA was a key net revenue contributor, growing 27% year-on-year, signaling that the company is still at the outset of realizing its market opportunity even in its most established regions. North America grew 21% year-on-year, as Adyen continued gaining market share in this key market, giving it further confidence in its double-down approach to this target region. APAC net revenue was up 12% year-on-year, and LATAM showed good momentum on a constant currency basis of 12% year-on-year.

Adyen's competitive differentiation widened with its platform's functionality advantage. In Digital, its AI-powered, payment optimization suite drew on its vast dataset to optimize the full payments funnel, striking the balance between conversion, risk, and cost. In Unified Commerce, Adyen reliably facilitated record-setting Black Friday volumes and unlocked enhanced brand experiences with the launch of its SFO1 terminal. Platforms remained the fastest growing pillar, with its Embedded Financial Product (EFP) suite equipping businesses to unlock new revenue streams.

Adyen's focus on embedded finance has been effective in driving growth. The company's strategy of growing with its platforms has allowed it to upsell financial products, with over 28 platforms processing more than a billion in payments volume and over 150,000 subsellers. This growth allows Adyen to continue building Adyen for the long term, remaining confident about delivering on its financial objectives in the years ahead.

In conclusion, Adyen's robust half-year performance, driven by continued expansion with existing customers and strategic investments in innovative products, has positioned the company for long-term success. With a strong focus on embedded finance and a commitment to delivering value to its customers, Adyen is well-equipped to navigate the competitive landscape and maintain its position as the trusted partner of choice for global businesses.