Advantage Solutions shares surge 10.18% premarket as Verndale acquires Amp's product experience division, expanding end-to-end capabilities.

Advantage Solutions surged 10.18% in premarket trading following news that Verndale acquired the Product Experience Division of Amp, expanding its end-to-end product, UX, and technology capabilities. This strategic acquisition, announced 22 hours prior, aligns with the company’s growth trajectory by enhancing its service offerings. While older reports highlighted earnings performance and partnerships, the immediate catalyst appears to be the recent deal, which signals strengthened market positioning and operational scale. Other news, including prior earnings results and insider buying, lacked the immediacy or scale to drive the sharp premarket rise.