Advantage Solutions Appoints Jeff Harsh as Branded Services COO and Dean General as Chief Industry Development Officer.

Jeff Harsh has been appointed as the new COO of Advantage Solutions' Branded Services segment, bringing 28 years of experience from The Hershey Company. Harsh will focus on operational excellence, while Dean General will transition to Chief Industry Development Officer, focusing on client and retailer engagement strategy and strategic partnerships. The changes aim to enhance Advantage Solutions' mission of driving sales for clients and retailers.

Title: Advantage Solutions Appoints Jeff Harsh as Chief Operating Officer of Branded Services

Advantage Solutions Inc. (NASDAQ: ADV) has appointed Jeff Harsh as the new Chief Operating Officer of its Branded Services segment, effective August 25, 2025. Harsh brings 28 years of experience from The Hershey Company, where he managed multi-billion-dollar businesses and drove significant operational improvements. He will join the executive leadership team and report to CEO Dave Peacock.

Harsh's expertise in sales planning, customer engagement, and operational excellence will be crucial in optimizing solutions for clients in the consumer packaged goods (CPG) sector. He will focus on unlocking additional value for clients, integrating market-leading technology, and leveraging Advantage's network scale to provide solutions along the entire path to purchase.

Dean General, the current COO, will transition to a new role as Chief Industry Development Officer. This new position will focus on client and retailer engagement strategy, enterprise retailer partnerships, and strategic capabilities development. General’s decades-long industry expertise and deep relationships will be pivotal in shaping client and retailer engagement strategy, strengthening enterprise retailer partnerships, and building strategic capabilities. He will represent the voice of the client within the organization, elevate its presence across key industry forums, and partner closely with the Growth and Business Development teams to strengthen the end-to-end value delivered to clients and customers.

These leadership changes aim to enhance Advantage Solutions' mission of driving sales for clients and retailers. The appointment of Jeff Harsh as COO is a strategic move to enhance operational excellence and sales for Branded Services, leveraging his extensive experience from The Hershey Company. The transition of Dean General to a newly established position indicates a focus on innovation and adapting to evolving market needs.

References
[1] https://finance.yahoo.com/news/jeff-harsh-named-chief-operating-203000562.html
[2] https://www.stocktitan.net/news/ADV/jeff-harsh-named-new-chief-operating-officer-of-advantage-solutions-9q6oxn6jl5yp.html
[3] https://www.quiverquant.com/news/Advantage+Solutions+Inc+Appoints+Jeff+Harsh+as+Chief+Operating+Officer+of+Branded+Services