Adobe Inc. Ranks 72nd in Trading Volume with $1.216 Billion as Premier League Partnership Boosts Stock Price

On July 17, 2025, Adobe Inc. (ADBE) saw a trading volume of $1.216 billion, ranking 72nd in the day's stock market activity. The company's stock price increased by 1.29%.

Adobe Inc. has entered into a multi-year partnership with the Premier League, becoming their official digital fan experience partner. This collaboration, finalized on July 10, 2025, will leverage Adobe Express, powered by Firefly's generative AI, to enhance the digital platforms of the Premier League. Fans will be able to create personalized content for the Fantasy Premier League and receive real-time experiences through Adobe Experience Cloud tools.

This partnership follows a strong Q2 performance for Adobe, where Adobe Express usage tripled, Firefly traffic grew by 30% sequentially, and paid subscriptions doubled. The company anticipates breaking records with a projected $5.9 billion in revenue for the next quarter. Adobe Inc. provides AI-integrated content, document, and customer experience platforms to creators, marketers, and corporations across various industries.