Adobe says US online spending to hit $23.8B during Amazon event

Adobe says US online spending to hit $23.8B during Amazon event

Adobe has released a report predicting that US online spending will reach $23.8 billion during Amazon's annual event, Prime Day. The event, which typically takes place in July, is known for its significant discounts and promotions, attracting a large number of shoppers. According to Adobe's Digital Insights report, online spending during Prime Day is expected to increase by 14.2% compared to last year's event.

The report highlights the growing importance of e-commerce events in driving online sales. Prime Day, which was first introduced in 2015, has become a significant event for Amazon, with sales often exceeding $1 billion in a single day. The event is also a key driver for other retailers, as consumers tend to make purchases across multiple platforms during the period.

Adobe's report notes that the increase in online spending is driven by several factors, including the growth of e-commerce, the convenience of shopping online, and the increasing adoption of mobile devices for shopping. The report also highlights the role of social media in promoting Prime Day sales, with consumers often discovering deals and sharing them with friends and family.

The report provides insights into the types of products that are expected to be in high demand during Prime Day. According to Adobe, electronics, apparel, and beauty products are expected to be among the top-selling categories. The report also notes that there is likely to be increased demand for services, such as Amazon Prime memberships and delivery services.

Adobe's report is based on data from its Digital Insights platform, which tracks online shopping trends and consumer behavior. The report is the latest in a series of reports that Adobe has released on the state of e-commerce, providing insights into consumer spending patterns and trends.

References:
[1] https://247wallst.com/investing/2025/07/02/amazon-stock-amzn-price-prediction-and-forecast/