Adobe and Cognizant Partner to Revolutionize Enterprise Content Creation and Governance with Generative AI

Adobe and Cognizant have expanded their partnership to bring generative AI into large-scale enterprise content creation and governance. The collaboration aims to improve efficiency and tighten controls using Adobe's AI platforms. This move comes as enterprises face rising demand for personalized content and stricter requirements around compliance and brand consistency. Adobe's share price has declined 38.1% over the past year and is down 19.2% year to date.