ADIO Technology Revolutionizes Radio Advertising with 99.7FM Partnership

Datavault AI Inc. has partnered with 99.7 FM radio in Nevada and Northern California to deploy its ADIO technology, enabling new advertising revenue and expanded ad inventory. The pilot project aims to increase sponsorship sales through advanced Web 3.0 technology that transforms one-way broadcasting into two-way interactive communications. Datavault AI's patented ADIO Inaudible Tones technology and Data Vault data monetization services will be integrated into the station's live broadcasting events and advertising management platforms.

Datavault AI Inc. (NASDAQ: DVLT), a leading innovator in AI-driven data experiences, has announced a strategic partnership with 99.7 FM radio in Nevada and Northern California. The collaboration aims to deploy Datavault AI's patented ADIO® Inaudible Tones and Data Vault data monetization services, transforming one-way radio broadcasts into interactive, Web 3.0-enabled communications.

The pilot project, set to commence on October 7, 2025, will integrate Datavault AI's technology into 99.7 FM's live broadcasting events and advertising management platforms. The goal is to increase sponsorship sales and expand ad inventory by leveraging advanced Web 3.0 technology.

The partnership was initiated by Sonia Choi, Datavault AI's Co-Founder and Chief Marketing Officer, who identified 99.7 FM as an early adopter of the company's innovative ADIO technology. The pilot project will grant Datavault AI access to certain live events and station support for FCC application and sponsorship sales.

The project's success will depend on explicit regulatory clearance from the FCC and the station's ability to monetize sponsorships during the pilot. Measurable outputs include adoption at covered live events and sponsorship bookings within the one-year term.

Steve Majors, 99.7 FM Station Manager and Program Director, expressed confidence in the ADIO technology's potential to enhance audience engagement and expand revenue opportunities. "ADIO will allow us to combine traditional radio broadcasting with digital engagement, creating a next-generation data-driven advertising ecosystem," he said.

Datavault AI's ADIO technology enables broadcasters to create inaudible tones, broadcast them, and deliver audio mobile quick response that can increase and guide foot traffic, providing on-premises wayfinding, coupons, promotions, and information to mobile smartphones via sound. Unlike conventional technology, ADIO requires neither connected power nor network to be operational.

The US radio advertising market, valued at $28.75 billion in 2025 with a projected 9.5% CAGR to $45.26 billion by 2030, represents a significant opportunity for Datavault AI and its partners. The pilot project aims to demonstrate the technology's power, reach, and revenue-generation potential, attracting additional partners eager to commercialize and capitalize on this technology.