Accenture, Google Cloud, and Salesforce: Supercharging Growth and Customer Experiences with AI

Accenture, Google Cloud, and Salesforce have joined forces to help organizations harness the power of AI for growth and enhanced customer experiences. This strategic collaboration combines Accenture's industry expertise and AI capabilities with Google Cloud's advanced AI technology and Salesforce's CRM platform, enabling businesses to unlock new opportunities and drive innovation.

Accenture and Google Cloud recently announced the launch of a joint Generative AI Center of Excellence (CoE), which provides businesses with specialized access to advanced AI models, including Google's Gemini, and a suite of data and AI architectural services. The CoE aims to help clients determine the optimal large language model for their business objectives and accelerate time-to-value by leveraging Accenture's deep model customization services and full-stack engineering services.

"As a catalyst for business reinvention, generative AI will transform how people work and access information," said Karthik Narain, group chief executive–Technology at Accenture. "Organizations want to move from experimentation with generative AI to scaled implementations faster. Accenture's deep expertise in managing and scaling large language models tailored for business needs, paired with tools like Accenture's model switchboard, can help accelerate adoption. Our latest joint investment with Google Cloud can help clients drive quicker business results, as well as long-term value from their generative AI applications."

The CoE offers rapid prototyping services on Google Cloud to accelerate development and deployment of generative AI applications, enabling businesses to jumpstart new business capabilities across enterprise operations and industries. Additionally, the CoE provides access to Google Cloud's differentiated, AI-optimized infrastructure, including Tensor Processing Units (TPUs), Graphics Processing Units (GPUs), and Google AI Hypercomputer for quick training, tuning, and serving of AI models.

Accenture and Google Cloud's CoE arrives at a critical juncture as organizations across diverse industries seek to scale the power of generative AI across their enterprise operations. For example, health insurance provider Independence Blue Cross has a long history of using emerging technologies to drive business value and is looking forward to working with Accenture and Google Cloud through their new Center of Excellence to explore new ways generative AI can help proactively manage members' health.

In addition to the CoE, Accenture and Salesforce plan to create an acceleration hub for generative AI to help businesses scale Einstein GPT, Salesforce's generative AI for CRM. The hub will provide organizations with the technology and expertise they need to increase employee productivity and transform customer experiences. The collaboration between Accenture, Google Cloud, and Salesforce is a significant step in the practical application of generative AI in business, merging cutting-edge technology with industry expertise to set a benchmark in the integration and ethical application of AI in business.



The collaboration between Accenture, Google Cloud, and Salesforce is poised to have a significant impact on the industry, driving innovation and growth while addressing the key challenges in integrating generative AI into existing business frameworks. By combining their expertise and resources, these companies aim to help businesses harness the power of AI to create new opportunities, drive competitive advantage, and reach new levels of performance.



In conclusion, the collaboration between Accenture, Google Cloud, and Salesforce is a powerful combination of industry expertise, advanced AI technology, and CRM platform, enabling businesses to supercharge growth and customer experiences with AI. By addressing the key challenges in integrating generative AI into existing business frameworks and emphasizing responsible AI controls, these companies are well-positioned to help organizations unlock the full potential of AI and drive innovation in the years to come.