Accenture Acquires MomentumABM to Enhance B2B Marketing Capabilities for Growth

Accenture has acquired MomentumABM, a UK-based growth consultancy specializing in account-based marketing (ABM) strategies. The acquisition will strengthen Accenture Song's B2B marketing advisory services, enabling global B2B organizations to achieve growth through aligned strategies, redesigned operating models, and AI-powered personalization. The deal will expand Accenture's capabilities in the $22.77 billion B2B marketing services market, expected to grow at a CAGR of 6.7% through 2030.