Academy Sports + Outdoors Offers Back-to-School Savings with Everyday Value Pricing

Academy Sports + Outdoors is helping parents stretch their back-to-school budgets by holding prices on youth apparel and footwear items from last year, offering everyday value pricing on essentials from top brands, and providing a 10% discount for teachers and school staff. The retailer is also guaranteeing the best price through its price match program and offering free shipping with a lower minimum order amount for myAcademy rewards members. Academy is expanding its Nike and Converse partnerships and working to increase its share of the running market.

Academy Sports + Outdoors, a leading full-line sporting goods and outdoor recreation retailer, is enhancing its back-to-school (BTS) offerings to help parents stretch their budgets. The retailer is holding prices on youth apparel and footwear items from last year and offering everyday value pricing on essentials from top brands such as Nike, Adidas, and Under Armour. Additionally, Academy's private label brands, including BCG, Freely, R.O.W., and Magellan Outdoors, are also featured in the promotions [1].

"We want our customers to make the most of their budget this back-to-school season," said Steve Lawrence, Chief Executive Officer. "They shouldn't have to choose between function or fashion; they should be able to shop a wide range of great brands and products at unbeatable prices" [1].

Academy is also rolling out the newest products from brands like Jordan Brand, Birkenstock, Converse, Owala, HydroJug, and Burlebo. Teachers, administrators, and other school staff will receive a 10% discount on their purchases from July 27 through August 31. Furthermore, myAcademy rewards members will benefit from a lower free shipping minimum of $25, along with insider access to personalized offers and deals, and faster online and in-app checkout [1].

The retailer is also guaranteeing the best price through its price match program, which beats competitor prices by 5%. Academy is expanding its Nike and Converse partnerships, including footwear across men’s, women’s, and kids' categories. The company is also working to increase its share of the running market with key vendors such as Brooks, Asics, and New Balance [2].

Academy's focus on value has been instrumental in its continued growth. In the first quarter of 2025, the retailer reported net income of $46.1 million on net sales totaling $1.35 billion. The company's strategy of offering unbeatable prices and a wide range of products is likely to attract higher-income consumers seeking value [2].

References:
[1] https://www.prnewswire.com/news-releases/academy-sports--outdoors-is-helping-customers-get-more-without-spending-more-this-back-to-school-season-302510156.html
[2] https://wwd.com/footwear-news/shoe-industry-news/academy-sports-prices-kids-footwear-value-pricing-bts-1237992238/