AAPL Latest Report

Apple's Financial Performance

As of December 28, 2024, Apple's total operating revenue was US$124.3 billion. According to the latest financial data, Apple's total operating revenue in fiscal 2024 reached US$391.035 billion, up 2.02% year-on-year, with US$49 billion in revenue in the fourth quarter, up 6.1% year-on-year [source](https://news.qq.com/rain/a/20241101A0247700). Overall, Apple's operating revenue growth is relatively stable but with a slowdown, indicating the intensified competition in the market.

Key Financial Data

1. Total Operating Revenue: US$124.3 billion (fourth quarter of 2024), the specific year-on-year change needs further analysis.

2. Annual Operating Revenue: US$391.035 billion, up 2.02% year-on-year.

3. Operating Revenue in the Fourth Quarter: US$49 billion, up 6.1% year-on-year.

4. New Product Launch: Apple Intelligence with integrated generative AI features and the new iMac equipped with the latest M4 chip.

5. Industry Performance: The overall performance of the technology industry in 2024 was good, with the market capitalization of technology giants increasing by approximately US$533.4 billion, showing the industry's vitality and influence [source](https://finance.sina.com.cn/roll/2024-12-29/doc-ineccncv2223467.shtml).

Peer Comparison

1. Industry-wide Analysis: The technology industry as a whole experienced a market rebound in 2024, with changes in consumer electronics demand and supply chain issues affecting operating revenue. Apple's performance is closely related to the overall industry trend. If the industry's overall operating revenue grows, Apple's stable growth is considered normal; if the industry as a whole declines, a deeper analysis of Apple's revenue changes is needed.

2. Peer Evaluation Analysis: Apple's operating revenue needs to be compared with other companies in the same industry (such as Samsung, Huawei, etc.). Apple's revenue growth rate is lower than some competitors, especially Amazon, which achieved a 11% year-on-year growth in the third quarter of 2024. This may reflect Apple's pressure on market share [source](https://finance.sina.com.cn/stock/usstock/c/2024-11-26/doc-incxkxsk4151746.shtml).

Conclusion

Apple's total operating revenue in 2024 showed stable growth but the slowdown in growth rate attracted attention. The launch of new products may provide a new source of income for the future, but facing strong competitors, Apple needs to innovate and adjust its market strategy to maintain its market competitiveness.

Opportunities

1. The launch of new products such as Apple Intelligence and the iMac equipped with the latest M4 chip may bring new sources of revenue.

2. The overall good performance of the technology industry provides a good market environment for Apple.

3. If Apple can strengthen the application of artificial intelligence technology, it may attract more consumers in the future.

Risks

1. The slowdown in growth rate may indicate a decline in Apple's competitiveness in the market, and the loss of market share needs to be paid attention to.

2. The strong performance of competitors, especially in the innovation of emerging technologies, may pose a threat to Apple.

3. Global economic fluctuations and changes in consumer spending may affect Apple's sales.