AAON, Inc. (AAON): Riding the Data Center Wave Through Margin Headwinds
The data center boomBOOM-- is one of the most critical growth vectors in modern infrastructure, and AAON, Inc. (AAON) is positioned to capitalize on it. Despite a Q1 2025 earnings miss tied to margin pressures, AAON’s strategic investments—most notably its $174.5M data center order pipeline and the expansion of its Memphis facility—are clear accelerants for long-term dominance. For investors willing to look past near-term volatility, AAON presents a compelling buy at current levels. Here’s why the thesis holds:
1. Data Center Growth Catalysts: Memphis Capacity Expansion and $174.5M Orders
AAON’s BASX division, which specializes in advanced data center cooling systems, is the company’s crown jewel. In Q1 2025, BASX bookings surged 83.9% year-over-year, contributing to a record $1.0 billion backlog. This figure—up 83.9% annually—reflects pent-up demand for air- and liquid-cooling solutions as hyperscalers and enterprises race to build energy-efficient data centers.
The $220 million Memphis facility, now nearing completion, will be a critical enabler of this growth. Once fully operational by late 2025, it will boost BASX’s production capacity by over 50%, directly addressing the supply chain bottlenecks that hampered Q1 margins.
2. Margin Pressures: A Temporary Setback, Not a Structural Issue
AAON’s Q1 2025 earnings miss stemmed from two key factors:
- R454B Refrigerant Shortages: Supply chain constraints at the Oklahoma segment reduced gross margins to 26.8% (down 8.4 percentage points YoY).
- Operational Deleveraging: Lower production volumes and elevated SG&A costs (due to tech investments) further pressured profitability.
However, management has already implemented fixes:
- Production Ramping: Tulsa operations are scaling up to offset Oklahoma’s slowdown.
- Cost Controls: SG&A as a percentage of sales is expected to decline in Q2/Q3 as revenue grows.
Crucially, gross margins improved sequentially (from 25.3% in Q4 2024 to 26.8% in Q1 2025), signaling stabilization. The backlog and Memphis expansion will drive further recovery.
3. Backlog Strength and BASX Dominance: Proof of Structural Demand
AAON’s $1.0 billion backlog is not just a number—it’s a forward-looking revenue guarantee. With 60% of the backlog tied to BASX’s data center solutions, the company is benefiting from secular trends:
- Global Data Center Spending: Expected to reach $280 billion by 2027 (Dell’Oro Group), driven by AI and cloud adoption.
- Regulatory Tailwinds: Energy efficiency mandates (e.g., EU Ecodesign Directive) favor AAON’s high-efficiency cooling systems.
Moreover, BASX’s 374.8% YoY sales growth (in Q1 2025) underscores its leadership in a niche market with limited direct competitors. This segment’s scalability ensures that even if macroeconomic headwinds persist, AAON’s data center exposure will drive outsized returns.
4. Valuation: Premium Priced for a Premium Opportunity
Critics argue AAON’s 43.5x P/E and 29.5x EV/EBITDA multiples are too rich for an industrial HVAC company. But this ignores two critical factors:
A. Peer Comparisons Favor AAON
- HVAC Peers: Lennox International trades at 21.8x P/E, while Daikin Industries (a global HVAC giant) trades at 23.5x.
- Tech Infrastructure Peers: Vertiv (VRTX) and CyberSwitching (CYBS) trade at 24x and 27x P/E, respectively—both well below AAON’s multiple.
AAON’s premium is justified because it combines industrial resilience with tech-driven growth. Its BASX segment mirrors the scalability of software companies, while its legacy HVAC business provides stable cash flows.
B. Long-Term Data Center Tailwinds
The Memphis facility alone is projected to generate $100 million+ in annualized revenue by 2026. With a 50% gross margin target for BASX, this could add ~$50 million to annual profits—a significant boost for a company with a current market cap of ~$1.3 billion.
Conclusion: Buy the Dip, Own the Trend
AAON’s Q1 miss is a speed bump on a superhighway of growth. The data center boom is real, and AAON is the only pure-play HVAC company with scale in this space. While near-term risks like refrigerant shortages and macroeconomic uncertainty linger, the backlog, Memphis expansion, and 25% dividend hike ($0.40 annualized) all signal confidence from management.
Investors should use dips—like the 5% post-earnings pullback—to accumulate shares. With a backlog-to-revenue ratio of 2.5x and a clear path to margin recovery, AAON is a buy for portfolios seeking exposure to the next wave of digital infrastructure.
Actionable Thesis: Buy AAON at current levels, with a 12–18 month price target of $120–$140, assuming margin normalization and Memphis ramp-up.
The data center revolution isn’t slowing—neither should AAON’s ascent.



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