A Match Made From a Shared Vision With Whirlpool Foundation and the Washing Machine Project

The Whirlpool Foundation and The Washing Machine Project (TWMP) have joined forces to address the 'Global Washing Divide,' a pressing issue that affects 60% of the world's population, or approximately 5 billion people, who rely on hand washing clothes. This collaboration aims to deliver thousands of manual washing machines to communities and households across the globe over the next five years, impacting an estimated 150,000 people and improving their quality of life.

TWMP, a grassroots organization, provides off-grid manual washing machines to people in low-income and displaced communities. The Whirlpool Foundation, the philanthropic arm of Whirlpool Corporation, is funding the collaboration and providing employee volunteers to help refine the design and assemble the Divya Washing Machine. TWMP will manage the distribution of the devices.

The Divya Washing Machine, the initiative's core, is the world's first flat packable manual washing machine that allows users to wash their clothes without electricity or a connected water source. Its simple design reduces the need for prolonged physical effort usually required to hand wash clothes, saving users up to 76% of the time compared to hand washing. The machine is portable, built with commercial-grade components, and has the potential to be recycled at the end of its life.


The collaboration's economic and social benefits are substantial. In its first five years, the collaboration will help unlock approximately 17 million hours for women and girls to improve their quality of life and halve overall water usage. This time saved can be reinvested in education and income-generating activities, empowering women and girls to break the cycle of poverty. The initiative also creates opportunities for learning, income generation, and more time with family.


The collaboration's focus on sustainability and efficiency contributes to its long-term impact. By reducing water usage and minimizing physical effort, the Divya Washing Machine promotes a more sustainable and efficient washing process. Additionally, the machine's portability and recyclability contribute to its overall sustainability goals.

Key performance indicators used to measure the success of the collaboration include the number of manual washing machines distributed, the time saved by users, the reduction in water usage, and the impact on the lives of the beneficiaries. These indicators will help track the progress of the initiative and ensure its long-term success.

The collaboration will address the cultural, economic, and environmental conditions of the partnering regions by tailoring the implementation to meet their specific needs. This approach ensures the solution is effective and relevant in local contexts, maximizing its impact on the targeted communities.

In conclusion, the collaboration between the Whirlpool Foundation and The Washing Machine Project is a powerful example of how public-private partnerships can address global challenges. By working together to provide manual washing machines to underserved populations, the two organizations are helping to reclaim time, improve lives, and promote sustainability worldwide.