8x8 and Southampton FC Renew Partnership for Enhanced Fan Engagement and Community Outreach

8x8, a leading provider of customer experience platforms, has renewed its partnership with Southampton Football Club for the 2025/26 season. The partnership aims to enhance fan engagement through technology-driven experiences, support operations, and community outreach initiatives. 8x8's cloud-based contact center and communications technology will continue to integrate seamlessly into the club's operations and matchday experiences.

8x8, Inc. (NASDAQ: EGHT), a leading provider of customer experience platforms, has renewed its partnership with Southampton Football Club (Southampton FC) for the 2025/26 season. The renewed agreement aims to enhance fan engagement through technology-driven experiences, support club operations, and expand community outreach initiatives.

Under the renewed terms, 8x8 will continue to leverage its cloud-based contact center and communications technology to support Southampton FC's operations. The collaboration will extend to matchday experiences, creating moments of connection beyond St Mary’s Stadium. Additionally, the partnership will include community outreach initiatives, exclusive fan experiences, and technology-led engagement projects.

Jamie Snaddon, EMEA Managing Director at 8x8, Inc., commented, “Southampton FC represents passion, dedication, and community—values that resonate deeply with us at 8x8. This partnership is about more than sponsorship; it’s about giving the club the tools to connect with supporters in ways that feel personal.”

The renewal agreement will also see 8x8 benefit from LED perimeter board visibility and digital and social media integration. Southampton FC’s Director of IT, Huw Fielding, noted, “8x8’s technology has become part of the way we operate—from supporting our ticketing and hospitality services to enabling unique experiences for our supporters. Renewing this partnership means we can keep raising the bar for how we connect with fans, on matchdays and throughout the year.”

8x8’s platform integrates contact center, business telephony, embedded AI, and customer data into one seamless system, facilitating clear communication, efficient operations, and loyalty building. Southampton FC joins a global roster of businesses using 8x8 to create connected, real-time experiences for their most important stakeholders.

The partnership underscores 8x8’s commitment to leveraging technology to enhance customer experiences, a strategy that aligns with the company’s mission to empower organizations to unlock the potential of every interaction. For more information on 8x8, visit [www.8x8.com](http://www.8x8.com).

References:
[1] https://www.marketscreener.com/news/8x8-and-southampton-fc-renew-partnership-to-bridge-gap-between-telephone-and-terrace-ce7c50dfdd8cfe26