40-Year-Old's Company Could Bring in $120 Million This Year: Her No. 1 Tip for Aspiring Entrepreneurs

At just 40 years old, Julie Smolyansky, CEO of Lifeway, is on track to bring in a projected $120 million in annual revenue this year. Her company, which specializes in probiotic and dairy-free products, has seen remarkable growth since she took the helm in 2002. Smolyansky's success story offers valuable insights for aspiring entrepreneurs looking to make their mark in the business world.

Smolyansky's journey began when she was just 27 years old, following the passing of her father, Michael, who founded Lifeway in 1986. She stepped up to lead the company, becoming the youngest female CEO of a public company at the time. Under her guidance, Lifeway has expanded its product offerings, entered new markets, and grown its annual revenue from $12 million to over $120 million.

One of the key factors contributing to Lifeway's success is Smolyansky's commitment to innovation. She has continually adapted the company's products and packaging to meet changing consumer preferences and market demands. This adaptability has allowed Lifeway to stay relevant and competitive in the ever-evolving food and beverage industry.

Smolyansky's personal background and experiences have also influenced her approach to business. As an immigrant from Ukraine, she understands the importance of community and family values. This understanding has shaped her commitment to building a strong, supportive community around her brand and creating a positive work environment for her employees.

In addition to her business acumen, Smolyansky is a passionate advocate for women and young people. She has produced documentaries on important social issues, co-founded a nonprofit called Test400k to end the backlog of untested rape kits in the U.S., and published a cookbook featuring kefir-based recipes. Her commitment to social responsibility and giving back to the community has not only made her a more well-rounded entrepreneur but has also helped Lifeway connect with a broader range of customers.

When asked about her No. 1 tip for aspiring entrepreneurs, Smolyansky emphasizes the importance of being passionate and dedicated to your idea. She believes that entrepreneurs must be so obsessed with their idea that they are willing to overcome any hurdles and challenges that come their way. This unwavering passion and commitment are essential for long-term success in the entrepreneurial journey.



In conclusion, Julie Smolyansky's story serves as an inspiration for aspiring entrepreneurs looking to make their mark in the business world. Her commitment to innovation, adaptability, and community, along with her personal background and experiences, have contributed to Lifeway's remarkable growth and success. By following her advice and staying passionate about their ideas, entrepreneurs can achieve their own goals and make a positive impact on the world.