36Kr shares surge 13.04% premarket after reporting 2025 profitability driven by 36.1% cost cuts and 57.7% gross margin expansion.

36Kr Holdings Inc. surged 13.04% in premarket trading following its unaudited financial results for the second half and fiscal year 2025, which revealed a net profit of RMB16.2 million (US$2.3 million) in the second half and RMB11.4 million (US$1.6 million) for the full year—marking a significant turnaround from prior-year losses. The company attributed the profitability to a 4.7% revenue growth driven by a 5.0% increase in online advertising services (benefiting from AI and high-tech sector demand) and 7.7% growth in enterprise value-added services. Gross profit margins expanded by 8.0 and 9.1 percentage points for the second half and full year, respectively, while operating expenses fell by 10.3% and 36.1%, reflecting disciplined cost management. Management highlighted strategic integration of content innovation, commercialization, and AI applications, alongside user growth to 36.8 million followers, as key enablers of the turnaround. The stock’s sharp premarket rise aligned with optimism over improved margins, cost efficiency, and AI-driven growth prospects.