2025 High-End Liquid Refreshment Beverages Market Trends and Insights in the US: A Comprehensive Report by Beverage Marketing

The 2025 U.S. High-End Liquid Refreshment Beverages Market Report examines the trend toward premiumization in various LRB categories, including bottled water, RTD coffee, fruit beverages, energy drinks, and more. The report analyzes high-end product entries in each category, measuring volume and shares, and explores the performance of key high-end premium brands. It also explores trends driving high-end LRB developments and the impact of inflation. The report provides insights into emerging energy drinks with functional benefits, craft-style CSDs, and high-end waters, among other topics.

The 2025 U.S. High-End Liquid Refreshment Beverages (LRB) Market Report, recently added to ResearchAndMarkets.com's offerings, provides a comprehensive analysis of the trend toward premiumization in various LRB categories. The report delves into high-end product entries in each category, examining volume and shares, and explores the performance of key high-end premium brands. It also examines trends driving high-end LRB developments and the impact of inflation.

The report covers high-end segments of non-alcohol beverage categories, including bottled water and value-added waters, fruit beverages, RTD coffee, RTD tea, carbonated soft drinks (CSDs), energy drinks, and sports beverages. It highlights the emergence of energy drinks with functional benefits, craft-style CSDs, and high-end waters, among other topics.

Key Findings:

1. Premiumization Trends: The report notes a significant shift toward premiumization, with consumers increasingly seeking high-quality, specialized, and functional beverages. This trend is evident across various LRB categories, with brands offering unique ingredients, processing differences, and marketing strategies to differentiate themselves.

2. Energy Drinks: The report explores how high-end energy drinks differ from standard ones, noting that they often promise functional benefits beyond caffeine, such as enhanced focus and cognitive support. This has led to increased market performance for these premium products.

3. Carbonated Soft Drinks (CSDs): The report discusses the potential revitalization of the CSD category through craft-style products that appeal to consumers in ways traditional brands have not. This trend is driven by a desire for unique flavors and experiences.

4. Bottled Water: The report highlights the growing demand for high-end bottled waters, noting that these products often emphasize purity, functional benefits, and sustainability. The segment is experiencing strong growth, driven by health concerns and environmental consciousness.

5. Inflation Impact: The report examines how inflation has impacted the high-end LRB market. While some segments have shown resilience, others have faced challenges due to increased production costs and consumer price sensitivity.

Notable Brands:

The report features several key brands in high-end LRB markets, including San Pellegrino, Essentia, Voss, Fiji, Hint, Smartwater, Bang, Reign, C4, Celsius, Reed's, Suja, Naked, Bolthouse, Ito En, and Teas' Tea. These brands are performing well and are considered brands to watch due to their innovative products and market positioning.

Conclusion:

The 2025 U.S. High-End Liquid Refreshment Beverages Market Report offers valuable insights into the premiumization trend in the LRB market. It highlights the emergence of new product categories, the impact of inflation, and the performance of key brands. The report is a must-read for investors and financial professionals seeking to understand the dynamics and opportunities in the high-end beverage market.

References:

[1] https://www.businesswire.com/news/home/20250812996293/en/2025-U.S.-High-End-Liquid-Refreshment-Beverages-Market-Report-Featuring-San-Pellegrino-Essentia-Voss-Fiji-Hint-Smartwater-Bang-Celsius-Reign-C4-Reeds-Suja-Naked-Bolthouse-Ito-En-Teas---ResearchAndMarkets.com
[2] https://www.mordorintelligence.com/industry-reports/bottled-water-market