18 Brands Shine at CXP Best Customer Experience Awards 2024 for Human-Centric Engagement

The CXP Best Customer Experience Awards 2024 celebrates 18 brands that have set the benchmark in creating innovative and human-centric customer experiences. Winners were selected from 82 companies that submitted insights into their CX initiatives over the past two years. The CXP Velocity Model evaluated Effort, Experience, Engagement, and Evangelism, and the winners were chosen based on their ability to meet and exceed customer expectations.

Cocolife, a leading insurance provider in the Philippines, has been recognized as one of the 18 winners of the CXP Best Customer Experience Awards 2024 [1]. This prestigious award celebrates organizations that have set the benchmark in creating innovative and human-centric customer experiences across Asia.

Cocolife's win comes after rigorous evaluation by the CXP Velocity Model, which focuses on four critical elements of the customer experience spectrum: effort, experience, engagement, and evangelism [1]. The model assesses the entire customer journey, from ease of service to complaint resolution and post-purchase satisfaction.

The recent recognition strengthens Cocolife's position as a leader in customer service excellence in the local insurance industry. It also marks a significant milestone for the company, as it is the only Filipino firm to receive this award [1].

Cocolife executives, including FVP marketing and research head Ma. Rowena Asnan, VP customer experience head Teresa Bose, and systems and project management head Ma. Rowena Enojo, proudly received the trophy during the awards ceremony held in Kuala Lumpur, Malaysia [1].

Asnan expressed her gratitude for the award, stating that it is a testament to Cocolife's efforts in elevating customer satisfaction and redefining expectations [1]. She added that the company constantly enhances its products and services through adaptive technologies while maintaining a strong emphasis on personal connections [1].

Bose, on the other hand, emphasized the importance of customer experience in Cocolife, stating that customers are the reason for the company's existence [1]. She expressed her commitment to maintaining Cocolife's passion for providing a seamless and exciting journey for its customers [1].

Cocolife's win at the CXP Best Customer Experience Awards 2024 serves as an inspiration for the company to continue prioritizing customer experience in its operations.

References:
[1] https://peopleasia.ph/cocolife-wins-cxp-best-customer-experience-awards-2024/