1 Beaten-Down Tech Stock to Buy and Hold: Pinterest

Pinterest (PINS), the popular visual discovery platform, has been underperforming in the stock market despite its strong financial results and growth potential. This article explores the reasons behind Pinterest's recent underperformance and highlights its long-term prospects, making a case for investors to consider buying and holding its shares.

Pinterest's focus on visual discovery and recommendation algorithms has contributed to its user growth and engagement. The platform's unique approach to content curation and personalization sets it apart from other social media platforms, attracting users who seek inspiration and ideas for various aspects of their lives. As of the second quarter of 2024, Pinterest's monthly active users (MAUs) reached 522 million, a new record for the company.


Pinterest's international expansion strategy has also contributed to its financial results and stock performance. The company has been expanding its user base and monetization efforts in international markets, particularly in the rest of the world (ROW) category. In the second quarter of 2024, 288 million of Pinterest's MAUs were in the ROW category, with faster growth than other regions. This international expansion presents significant opportunities for Pinterest to continue growing its user base and improving monetization.


Pinterest's strategy of diversifying into e-commerce and shoppable content enhances its monetization potential and long-term growth prospects. The platform has been making progress in becoming an e-commerce hub by recommending relevant shoppable ads and content to users based on their tastes. Pinterest's AI-powered algorithm helps display content relevant to each user, incentivizing them to take action. As a result, Pinterest's outbound clicks have increased by more than 100% for three consecutive quarters.


Despite its strong financial results and growth potential, Pinterest's stock has been underperforming due to market concerns about short-term challenges and guidance. However, these short-term issues do not negate the company's long-term prospects. Pinterest's unique value proposition, international expansion, and e-commerce initiatives position it well for continued growth and success.

Investors should consider buying and holding Pinterest's shares, as the company's long-term catalysts, such as international expansion, e-commerce growth, and user engagement, are likely to drive its stock price higher. Pinterest's current underperformance presents an attractive entry point for investors seeking a beaten-down tech stock with significant long-term potential.