Yeti: sees 600 bps drag on US drinkware growth in 2026

Yeti Holdings, Inc. (NYSE: YETI) reported first-quarter 2026 results on May 14, 2026, highlighting a 600 basis points drag on U.S. drinkware growth due to cautious ordering from corporate partners across all global regions. Despite this, the company achieved a 5% increase in drinkware sales to $216.9 million, driven by continued innovation in its product portfolio.

The drag was partially offset by strong performance in the wholesale channel and DTC platforms, including YETI websites, Amazon Marketplace, and retail stores. U.S. drinkware growth returned to positive territory, reflecting improved consumer demand trends.

Yeti's CEO, Matt Reintjes, emphasized the strength of the DTC channel in mitigating the drag from corporate sales, noting that the company's innovation and brand loyalty continue to drive demand. The company raised its full-year 2026 sales growth outlook to a range of 7% to 8% and increased its EPS guidance to $2.83 to $2.89, reflecting 14% to 17% growth.

The drag on U.S. drinkware growth underscores the challenges Yeti faces in balancing corporate and consumer demand. However, the company remains confident in its ability to drive long-term growth through strategic initiatives, international expansion, and continued product innovation.