Target Names Mark Weinstein as New CMO, Head of Guest Experience

Target appoints Mark Weinstein as new CMO, reporting to CEO Michael Fiddelke. Weinstein joins from Hilton, where he was global CMO for 28 brands and head of luxury brands. He will lead Roundel, Target's retail media network, and Target+, the retailer's marketplace. Weinstein's appointment comes as Target's turnaround efforts show positive results, with two consecutive quarters of sales gains and increased consumer traffic. His focus will be on deepening guest relationships and elevating the in-store and digital guest experience.