Social Media Campaigns in 2024 Lok Sabha Elections: Data-Driven Analysis of BJP and Congress Songs

The report by Lokniti-CSDS analyzed 150 YouTube campaign songs from the Congress and BJP parties during the 2024 Lok Sabha elections. BJP songs centered on Prime Minister Modi, promoting trust and continuity, while highlighting nationalist and Hindutva themes. Congress songs highlighted leadership through frequent mentions of Gandhi and Rahul, focusing on justice, rights, and systemic change. Campaign songs played a vital role in mobilizing voters and complementing traditional door-to-door efforts.