Will coke surge again tomorrow

Coca-Cola Consolidated's stock surge is unlikely to be repeated tomorrow. Here's why:

1. Impact of Repurchase Plan: The massive share repurchase plan announced by Coca-Cola Consolidated, where they plan to buy back up to $3.1 billion of their stock, has significantly impacted the stock price. This is because the repurchase of shares can increase earnings per share (EPS), which is a key metric that investors use to evaluate the performance of a company. However, it's important to note that this surge was driven by the announcement of the repurchase plan and not necessarily by the company's growth prospects.
2. Growth Challenges: Coca-Cola Consolidated has faced challenges in terms of growth, with its first-quarter volume being down less than 1% year over year. While the company's operating margin improved to 13.5% in the first quarter, this is a modest improvement over the prior-year period's 13.1%. The company's net sales rose only 1% due to slightly higher prices, which is not a significant increase.
3. Market Reaction: The market has reacted positively to the repurchase plan, but it's important to remember that share buybacks do not lead to sustainable long-term growth. The stock price may continue to experience short-term volatility as investors adjust their positions, but long-term performance will be driven by the company's ability to grow its sales and earnings organically.
4. Industry Trends: The broader beverage industry is projected to grow, with revenues expected to reach US$235.70 billion in 2024 and a projected market volume of US$380.40 billion by 2029. However, Coca-Cola Consolidated's performance will depend on its ability to capture a significant share of this growth.

In conclusion, while Coca-Cola Consolidated's stock has seen a significant surge due to the announcement of a large share repurchase plan, the company's growth prospects alone do not justify a continuation of this surge. The stock's future performance will be influenced by the company's ability to drive sales growth and improve its earnings organically.