Why did GOOGL's revenue growth accelerate in mid-2024?

Google's revenue growth accelerated in mid-2024 due to several key factors:

1. **Cloud Business Expansion**: The Cloud segment experienced significant growth, with revenue reaching $10 billion during the quarter, primarily driven by strong performance in Google Cloud Platform (GCP) and Google Workspace. The company's continued investment in AI and capability enhancements for GCP and Google Workspace is expected to fuel further growth.
2. **Advertising and AI Integration**: The growth in advertising, particularly in the digital space, has been a primary driver for Google's revenue. The integration of AI tools for advertisers and the continued success of YouTube in the Connected TV medium have contributed to this growth.
3. **Search and YouTube Engagement**: Increased user engagement through AI integration in searches and the sustained growth in watch time for YouTube have driven growth in advertising revenues.
4. **Market Position and Innovation**: Google's dominant position in the digital advertising market, coupled with innovative products like Gemini, positions the company well for continued growth. Gemini, the latest large language model, is expected to enhance the user experience and create new monetization opportunities.

In summary, Google's revenue growth acceleration in mid-2024 is attributed to the expansion of its cloud business, the integration of AI in advertising, increased user engagement on search and YouTube, and its dominant market position and innovation.

|code|Ticker|Name|Date|Net Income YoY|Net Income|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|57.2121453724005|2.3662E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q2|28.58776132404181|2.3619E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q3|33.58220326070395|2.6301E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q4|28.273795137042583|2.6536E10|185|

|code|Ticker|Name|Date|Total Revenue YoY|Total Revenue|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|15.406880937710463|8.0539E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q2|13.589083695244222|8.4742E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q3|15.092642092498664|8.8268E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q4|11.770362646275055|9.6469E10|185|

|code|Ticker|Name|Date|Diluted EPS YoY|Diluted EPS|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|61.53846153846154|1.89|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q2|31.25|1.89|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q3|36.7741935483871|2.12|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q4|31.097560975609756|2.15|185|

|code|Ticker|Name|Date|ROA|ROE(Average)|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|6.9118|8.2128|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q2||16.1885|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q3||24.63|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q4||32.9085|185|

|code|Ticker|Name|Date|Debt-to-Equity Ratio|Debt-to-Equity Ratio YoY|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|0.04517080766551475|-13.960774658050637|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q2|0.044016186039707|-14.2026417013253|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q3|0.039147584195798404|-22.39171106987508|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q4|0.033477501199689924|-20.077330981744478|185|

|code|Ticker|Name|Date|Free Cash Flow|Free Cash Flow YoY|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|1.938238928E10|-44.183540235451126|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q2|3.6201015914E10|-20.364094044862195|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q3|5.9706022712E10|18.94961310408792|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q4|7.8021013075E10|38.810890997883384|185|

|code|Ticker|Name|Date|Free Cash Flow|Investing Cash Flow|Operating Cash Flow|Financing Cash Flow|market_code|
|---|---|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|1.938238928E10|-8.564E9|2.8848E10|-1.9714E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q2|3.6201015914E10|-2.781E9|2.664E10|-2.0889E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q3|5.9706022712E10|-1.8011E10|3.0698E10|-2.0094E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q4|7.8021013075E10|-1.618E10|3.9113E10|-1.9036E10|185|