Why did AREB's trading volume surge?

The trading volume of AREB (American Rebel Holdings) has experienced an increase from June 26 to July 2. This surge in trading volume can be attributed to several factors:

1. **Retail Expansion**: AREB's recent retail expansion, particularly the authorization of "Rebel Light" beer in 62 Minuteman Food Mart locations across North Carolina and South Carolina, could be generating excitement and interest among investors. This strategic move aligns with broader marketing efforts and could be perceived as a positive step for the company's growth.
2. **E-commerce Growth**: The company has reported explosive online sales growth, fueled by enhanced digital marketing, optimized checkout performance, and a limited-time Free Shipping offer celebrating the Fourth of July and the 250th Birthday of the U.S. Army. This success could be increasing visibility and driving engagement with the company's stock.
3. **Sponsorship and Events**: AREB's return as the official beer sponsor at the 2025 Country Stampede Music Festival and the successful title sponsorship of the American Rebel Light Virginia NHRA Nationals have exceeded expectations, generating brand awareness and product penetration. These events could be attracting attention from investors and contributing to the increased trading volume.

In conclusion, AREB's trading volume surge is likely a result of a combination of factors including retail expansion, e-commerce growth, and sponsorship and events. These developments could be generating excitement and interest among investors, leading to increased trading activity in the company's stock.

|code|Ticker|Name|Date|Percentage Change|market_code|
|---|---|---|---|---|---|
|AREB|AREB.O|American Rebel|20250626|1.4286|186|
|AREB|AREB.O|American Rebel|20250627|-5.6338|186|
|AREB|AREB.O|American Rebel|20250630|-5.9701|186|
|AREB|AREB.O|American Rebel|20250701|-3.1746|186|
|AREB|AREB.O|American Rebel|20250702|1.6721311475409815|186|