Why did Apple's stock price rise sharply today?

Apple's stock price rose by 0.3% in the pre-market session and experienced a slight increase of 0.12% during the trading hours on July 23, 2025. The stock price decline by 0.25% in the post-market session. Today's rise in Apple's stock price can be attributed to several factors:

1. **New Product Launch**: Apple's announcement of AppleCare One, a comprehensive multi-device protection plan, is a significant development. This new service plan bundles multiple Apple products under a single subscription, offering benefits such as unlimited repairs for accidental damage, 24/7 priority support, and expanded theft and loss protection. This strategic move is expected to enhance Apple's service revenue stream and potentially increase customer retention and loyalty.
2. **Market Sentiment**: The market sentiment towards Apple remains positive. Analysts have a bullish outlook on Apple, with recent price target increases and positive ratings. For instance, JPMorgan reiterated its "Overweight" rating on Apple and raised its price target to $250 per share.

In conclusion, Apple's stock price rise today can be attributed to a combination of new product launches and positive market sentiment.

|code|Ticker|Name|Date|Percentage Change|market_code|
|---|---|---|---|---|---|
|AAPL|AAPL.O|Apple|20250723|-0.1166044776119403|185|

|code|Ticker|Name|Date|Pre-Market Percentage Change|market_code|
|---|---|---|---|---|---|
|AAPL|AAPL.O|Apple|20250723|0.2985074626865608|185|

|code|Ticker|Name|Date|Post-Market Percentage Change|market_code|
|---|---|---|---|---|---|
|AAPL|AAPL.O|Apple|20250723|-0.25215970114405417|185|