

The search for the "Nvidia killer" refers to companies or technologies that could potentially challenge Nvidia's dominance in the AI chip market. Nvidia currently holds a significant lead in this space, with an estimated 70% to 90% share of the global AI chip market1. However, several competitors and alternatives are emerging, posing a threat to Nvidia's dominance:
- Intel and AMD: Intel and AMD are two notable competitors in the CPU market, both of which are investing in AI chip technology. Intel's Gaudi3 AI accelerator and AMD's MI300 accelerator are direct competitors to Nvidia's data center accelerators1.
- Hyperscalers: Hyperscalers, including Microsoft, Google, Amazon, and Meta, are developing their own application-specific integrated circuits (ASICs) for AI tasks, which could reduce their reliance on Nvidia's GPUs1.
- D-Matrix: D-Matrix is a startup that aims to challenge Nvidia with a semiconductor card for servers, designed to reduce the cost and latency of running AI models2.
- Other GPU manufacturers: Companies like AMD and Intel are also developing GPUs that could potentially compete with Nvidia's offerings1.
- ASICs from other companies: Other companies are also working on developing ASICs for specific AI tasks, which could gain market share from Nvidia's GPUs1.
While these competitors are still years away from matching Nvidia's technology and market share, the emergence of multiple fronts indicates a growing challenge to Nvidia's dominance in the AI chip market. Nvidia's response includes releasing new AI chip architectures annually and enhancing its software to entrench its chips in AI software2. However, the AI chip market is expected to grow significantly, and companies are betting on different architectures and trade-offs to create better chips for specific tasks2.
