Coca-Cola entered the Alcohol Ready-to-Drink (aRTD) category in March 2023, with the launch of Jack Daniel's & Coca-Cola and Jack Daniel's & Coca-Cola Zero Sugar in partnership with Brown-Forman1. This move was part of Coca-Cola's strategy to tap into the rapidly growing aRTD market and expand its portfolio of beverages. The collaboration with Brown-Forman allowed Coca-Cola to leverage the popularity of Jack Daniel's whiskey and combine it with the company's iconic Coca-Cola brand, creating a unique and appealing product for consumers.
9/10/2024 03:06pm
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