What's the outlook for PSQH's 2025 EPS?

**PSQ Holdings Inc. (PSQH) is poised for a positive EPS outlook in 2025**, despite current challenges. Here's a detailed analysis:

1. **Strategic Acquisitions and Revenue Growth**: PSQH's acquisition of Cordova has significantly enhanced its consumer finance product offerings, leading to a fourfold revenue increase in 2024. The company's revenue growth trajectory is strong, with expectations to more than double in 2025.
2. **Improved Gross Margins**: PSQH has expanded its gross margin from 33% to 61% in 2024, indicating enhanced operational efficiency. This trend is likely to continue as the company scales up its operations.
3. **Ambitious Plans for 2025**: PSQH's ambitious plans for 2025 include monetizing efforts from 2024 and expanding its fintech division, which suggests a positive EPS trajectory for the upcoming year.
4. **Challenges to Consider**: While PSQH faces challenges in achieving free cash flow breakeven and onboarding marketplace merchants, the company is prioritizing growth over immediate profitability. These challenges are part of the growth process and do not necessarily preclude a positive EPS outlook.
5. **Market Positioning**: PSQH believes that tariffs are beneficial for its business, positioning it well for potential market shifts. This strategic positioning could lead to competitive advantages and support EPS growth.

In conclusion, while PSQH faces some challenges, its strategic acquisitions, revenue growth, improved gross margins, and ambitious plans for 2025 suggest a positive outlook for its EPS in 2025. The company's focus on growth and market positioning also support this conclusion.