What was the outcome of Amazon prime day sales

The outcome of Amazon Prime Day sales in 2025 was impressive, with significant sales growth and increased savings for Prime members. Here are the key highlights:

1. **Record Sales and Savings**: Amazon reported record sales and savings during the Prime Day event, with millions of dollars saved by Prime members across hundreds of thousands of discounted products.
2. **Extended Weeklong Sale**: The extended weeklong sale was the biggest Prime Day event ever for Amazon Australia, with sales and items sold surpassing previous years.
3. **Strong Purchase Intent**: Consumers showed strong purchase intent during the event, with many seeking deals across retailers due to inflation.
4. **Mixed Results and Web Traffic**: Initial sales reports were disputed, with final growth estimated to be modest (4.9%). Web traffic declined, but this was attributed to the extended format of the event.
5. **BofA's Analysis**: BofA Securities analyzed the Prime Day performance and estimated $21.4 billion in Gross Merchandise Value (GMV), a 60% year-over-year increase. They also projected a 55% year-over-year growth in first-party sales and a 67% year-over-year growth in third-party sales.
6. **Telsey Advisory Group's Data**: Analysts from Telsey Advisory Group reported a 10% year-over-year increase in U.S. online retail sales from the first day of Prime Day, reaching $7.9 billion. They also projected total sales over the Prime Day event to approach $23.8 billion, a significant jump over last year's event.

In conclusion, Amazon Prime Day 2025 was a resounding success, driving record sales and savings, and highlighting the continued appeal of Amazon's discounted shopping event.