Alphabet and Meta are engaging in major AI video licensing deals with Hollywood studios to license content for their AI video generation software. The discussions are centered on developing technology that can create realistic scenes based on text prompts. The talks involve significant financial incentives for the studios, with Meta and Google offering tens of millions of dollars for licensing content. The purpose of these deals is to improve their AI tech by training models on protected content, such as films and TV shows. The discussions come at a time when studios are exploring ways to use AI to lower costs while protecting their intellectual property. However, there are concerns among studios about providing content to tech companies without control over how it is used. Despite this, the potential financial gains from licensing content to AI companies are substantial. For instance, News Corp. has agreed to allow OpenAI to use content from its publications in a deal worth over $250 million over five years.