The business model of Tesla is a Direct-to-Consumer (D2C) model.1 Tesla operates as a D2C company because it sells its products directly to consumers, cutting out middlemen such as dealerships.1 Tesla's mission is to accelerate the world's transition to sustainable energy.2 The company does this through its mobility products, which include electric cars, trucks, and buses, as well as energy storage and solar products. Tesla aims to create customer value by providing innovative and sustainable solutions to its customers' transportation and energy needs.