Sponsored Display is a display advertising solution designed for businesses of all sizes, whether they sell in the Amazon store or not. It uses machine-learning and multi-format creatives to help businesses reach customers wherever they spend time, across the Amazon store and thousands of apps and websites1.
Sponsored Display allows advertisers to:
- Reach New Audiences: It enables advertisers to reach new audiences and generate awareness for their brand or products by targeting customers based on their interests, shopping behaviors, and whether they've viewed a product's detail page.
- Engage with Customers: Advertisers can engage with customers through various touchpoints, such as product detail pages, owned and operated sites like Twitch and IMDb, and third-party destinations.
- Optimize Creatives: With dynamic, optimized creatives, advertisers can convey the right message to the right audience at the right time, increasing the effectiveness of their campaigns.
By providing a flexible, self-service display advertising solution, Sponsored Display helps businesses grow their retail presence on Amazon and across the web. It is available to sellers enrolled in Amazon Brand Registry, vendors, agencies, and technology providers in certain countries2.
6/29/2024 08:07pm
