

Shein is a Chinese online fashion and lifestyle retailer that has become one of the world's largest fashion retailers. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein has since grown to sell a wide range of apparel, accessories, and trendy products to customers globally12.
Shein's success can be attributed to its ability to combine fast-paced fashion trends with the convenience of e-commerce. The company operates on a digital-first model, using technology to stay ahead of trends and deliver them to a diverse customer base. Shein's business model involves an efficient supply chain system, with over 3,000 suppliers as of 2022, although it has faced controversy over its use of Chinese sweatshops and child labor1.
In 2022, Shein moved its headquarters from China to Singapore for regulatory, international expansion, and financial reasons, while keeping its supply chains and warehouses in China1. Shein generated $24 billion in revenue in 2022, nearly as large as established retailers Zara and H&M, and was valued at $100 billion after a funding round in April 20221.
Shein's business model has benefited from the China-United States trade war, particularly its low-cost model and rapid growth1. The company has also expanded its offerings beyond fashion, including a credit card partnership with Mexican fintech Stori and the launch of a children's branded storefront on its app45. However, Shein has faced scrutiny over its environmental impact and working practices, including allegations of forced labor in its supply chain1.
