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                                    What is aRTD category
                                </h1> <div class="user_slot" data-v-0eba195e=""><img src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/img/default_aime_user.ec532c9.png" alt="user" class="avatar" data-v-0eba195e=""> <span class="user_desction" data-v-0eba195e="">
                                        
                                        9/10/2024 11:04pm
                                    </span></div></div></div> <div class="seo-text-answer" data-v-0eba195e="">The aRTD (Alcohol Ready-to-Drink) category refers to a segment of the beverage market that includes pre-mixed alcoholic beverages that are ready for immediate consumption. These beverages are typically sold in cans or bottles and are designed to be consumed on the go or at social gatherings.

The aRTD category has seen significant growth in recent years, driven by changing consumer preferences and the increasing popularity of ready-to-drink cocktails. According to a report by ResearchAndMarkets.com, the global aRTD market is expected to reach $25.2 billion by 2026, growing at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2026.

Coca-Cola's entry into the aRTD category with the launch of Jack Daniel's &amp; Coca-Cola and other collaborations is part of the company's strategy to expand its footprint in this growing market segment. The success of these products is expected to contribute to the overall growth of the aRTD category, although specific revenue growth figures for Coca-Cola's new product line are not currently available.

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...","https:\u002F\u002Fwww.betterretailing.com\u002Fbr\u002Fproduct-news\u002Fcoca-cola-aims-to-be-total-beverage-business-with-jack-daniels-collaboration\u002F","20003020172598069198100000000886","809552bf02d4db7a3c9be8710781d593","signal","How does the aRTD category compare to other investment categories?","llm_generated","How does the aRTD category fit into a diversified investment portfolio?","What are the key characteristics of the aRTD category?","The aRTD (Alcohol Ready-to-Drink) category refers to a segment of the beverage market that includes pre-mixed alcoholic beverages that are ready for immediate consumption. These beverages are typically sold in cans or bottles and are designed to be consumed on the go or at social gatherings.\n\nThe aRTD category has seen significant growth in recent years, driven by changing consumer preferences and the increasing popularity of ready-to-drink cocktails. According to a report by ResearchAndMarkets.com, the global aRTD market is expected to reach $25.2 billion by 2026, growing at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2026.\n\nCoca-Cola's entry into the aRTD category with the launch of Jack Daniel's & Coca-Cola and other collaborations is part of the company's strategy to expand its footprint in this growing market segment. The success of these products is expected to contribute to the overall growth of the aRTD category, although specific revenue growth figures for Coca-Cola's new product line are not currently available.\n\n",0,"The launch of the Jack Daniel’s and Coca-Cola alcoholic ready-to-drink (ARTD) can is part of Coca-Cola’s aim to be a “total beverage business”, says the supplier’s associate director of alcohol ready to drink. In an interview with Better Retailing, Coca-Cola Europacific Partners’ (CCEP) Elaine Maher said the ARTD segment was the right segment to expand into. “The ARTD category is super-dynamic which makes it an exciting place to be, and as a company we want to make great-tasting drinks and tap into other occasions, and that’s our goal, to be a total beverage business,” she said. “You’ve got no one key player, which makes it exciting. What’s great about RTDs is they offer a lot of choice, and whisky variants are doing well which perfectly places us to work with Jack Daniel’s. Offering two variants in a category that’s doing really well is the perfect place for us, especially as our first foray into this space.” Absolut adds Espresso Martini and Strawberry Spritz RTDs to range The original Jack Daniel’s & Cola RTD was already the number-one premixed line in the UK, worth more than £18m in retail sales value in impulse, and seeing 11.2% value and 10.6% volume growth prior to the launch of the new variety. Additionally, the UK is the biggest ARTD market in Europe, and expected to be one of the biggest contributors to the sector’s growth between now and 2030. Premixed cocktails are expected to drive the majority of this growth. “Looking at such a dynamic category led by consumer trends helping shape that marketplace, we know from what they’re asking from us that we need to play there,” said Maher. “The opportunity came to work with Jack Daniel’s and we couldn’t say no, it’s one of the biggest bar calls in the world, if not the biggest, so making sure we answer consumer needs and offer that both in Original Taste and Zero Sugar is the perfect partnership.” RTD cocktail BuzzBallz launches 12-pack The collaboration’s availability in a Zero Sugar variety was particularly imp","The launch of the Jack Daniel's and Coca-Cola alcoholic ready-to-drink (ARTD) can is part of Coca-Cola's aim to be a “total beverage business”.","2023-05-09",1,"agent_common_v2\nagent-summary","NONE","typewrite",1725980691992,"search financial knowledge and rules",999,"The aRTD (Alcohol Ready-to-Drink) category refers to a segment of the beverage market that includes pre-mixed alcoholic beverages that are ready for immediate consumption. These beverages are typically sold in cans or bottles and are designed to be consumed on the go or at social gatherings.\n\nThe aRTD category has seen significant growth in recent years, driven by changing consumer preferences and the increasing popularity of ready-to-drink cocktails. According to a report by ResearchAndMarkets.com, the global aRTD market is expected to reach $25.2 billion by 2026, growing at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2026[^1]",".\n\nCoca-Cola's entry into the aRTD category with the launch of Jack Daniel's & Coca-Cola and other collaborations is part of the company's strategy to expand its footprint in this growing market segment. The success of these products is expected to contribute to the overall growth of the aRTD category, although specific revenue growth figures for Coca-Cola's new product line are not currently available.\n\n","Coca-Cola","``` visual\n{\"uuid\":\"a0feb9e0-4be0-4079-a9fe-49e207ff1db3\"}\n```","choice","\u002F"));</script><script src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/b929a16.js" defer=""></script><script src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/28ccbec.js" defer=""></script><script src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/d9802b5.js" defer=""></script><script src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/2077034.js" defer=""></script><script src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/1e0f8d6.js" defer=""></script><script src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/7a5f495.js" defer=""></script><script src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/921844b.js" defer=""></script>