

A target price is an analyst's estimate of a security's future price, based on past and estimated future performance of the company1. It is a price at which an analyst believes a stock is fairly valued2. Target prices are used by analysts and traders to make informed investment decisions, helping them determine whether a stock is undervalued or overvalued and making trades accordingly3. They are based on various valuation methodologies, such as the price-to-earnings (P/E) ratio, discounted cash flow (DCF) analysis, and relative valuation4.
- Importance for Investors: Target prices are an essential tool for investors, providing them with an expected value for a security's future price. They help investors decide whether to buy, sell, or hold a stock, based on the analyst's valuation of the company13.
- Calculation Methods: Analysts often calculate target prices by creating a multiple of a security’s current and forward price-to-earnings (PE) ratios. The P/E ratio indicates how much investors are willing to pay for each dollar of profitability in the stock. To calculate the target price, analysts use the current P/E ratio and a forward P/E ratio, which is based on expected earnings-per-share (EPS) changes over the next 12 months5.
- Informativeness and Accuracy: Target prices provide independent information to the capital markets and can have significant short-term market reactions6. However, their accuracy in the long run is questionable, with studies showing mixed conclusions about their predictive power6. Analysts with longer forecasting experience, following more firms, and employed by a large broker tend to issue more accurate target prices6.
- Usage by Traders: Traders use target prices to manage their risks and potential gains. If the target price indicates that a stock is overvalued, traders may consider selling or shorting the stock to minimize potential losses. Conversely, if the target price suggests that a stock is undervalued, traders may see it as a chance to buy and potentially benefit from future price appreciation3.
In conclusion, a target price is an analyst's projection of a security's future price, used by investors and traders to make informed decisions based on the analyst's valuation of the company. While target prices provide valuable insights, they are not guaranteed outcomes, and market conditions could change, impacting stock prices3.
