What does bullish mean

Bullish means optimistic or confident about the future price of a security, asset, or market. It is the belief that the price will rise, either for a specific asset or across the entire market. In the context of investing, a bullish investor expects gains and is willing to take risks in anticipation of those gains. The term "bullish" can also refer to a market condition where prices are on the rise, such as a bull market. In this case, the term conveys a related meaning, as it describes a period of increasing prices over a sustained period of time.