AT&T's Growth Strategy and Innovative Initiatives:
- Fiber and 5G Investment: AT&T plans to ramp up investment to deploy fiber and 5G, aiming for sustainable earnings growth. The company expects to double its fiber footprint to 30-plus million locations, enhancing the nation's best and most reliable 5G network by deploying 120 MHz of mid-band spectrum1.
- Consistent Go-to-Market Strategy: AT&T will leverage a consistent strategy to drive customer growth in mobility and fiber, benefiting from the migration of customers to unlimited plans and targeting underpenetrated segments of the mobility market1.
- 5G and Fiber Expansion: The company is expanding its 5G network, including the rollout of 5G+ across the U.S., which uses low-band and mid-band spectrum to reach over 300 million people. AT&T also continues to grow its fiber network, passing 26 million consumer and business locations and aiming to reach 30 million by the end of 202523.
- Customer Experience Improvement: AT&T is focused on enhancing the customer experience through personalized marketing and messaging, providing more relevant offers and services, and automating routine transactions to elevate high-value advisory services45.
- Cloud Contact Center Enhancements: The company is improving its customer service through the AT&T Cloud Contact Center platform, which provides a superior omnichannel experience and AI-powered capabilities to guide and assist customers78.
- Investment in Future Connectivity: AT&T is investing in the future of connectivity, including 5G fixed wireless access to areas without broadband service and expanding its 5G Edge Zones to enable next-generation network services3.
These initiatives demonstrate AT&T's commitment to growth through disruptive innovations in 5G and fiber network expansion, while also focusing on enhancing the customer experience and driving sustainable revenue and earnings growth.