What are the key factors behind Chipotle's revenue growth in 2024?

Chipotle Mexican Grill's revenue growth in 2024 can be attributed to several key factors:

1. **New Restaurant Openings**: The company opened a record 304 new restaurants in 2024, including 257 Chipotlanes, which contributed significantly to its expansion strategy and revenue growth.
2. **Comparable Sales Growth**: There was a 7.4% increase in comparable restaurant sales, driven by over 5% transaction growth and a 1.4% increase in average check size.
3. **Digital Sales**: Digital sales accounted for 35% of total sales, highlighting the company's strong digital presence and customer engagement.
4. **Average Unit Volumes (AUVs)**: The average unit volume (AUV) was $3.2 million, indicating the efficiency and profitability of existing restaurants.
5. **Restaurant-Level Margin**: The restaurant-level margin improved to 26.7% for the fiscal year, marking a 50 basis point increase year-over-year.
6. **Price and Menu Changes**: The reintroduction of popular items like Chicken Al Pastor and successful brand marketing drove strong demand to their restaurants.

In summary, Chipotle's revenue growth in 2024 was driven by a combination of new restaurant openings, increase in comparable sales, strong digital sales, higher average unit volumes, improved restaurant-level margins, and effective price and menu strategies.