How did T-Mobile US manage its revenue costs in 2024?

T-Mobile US managed its revenue costs effectively in 2024, as evidenced by its financial performance and strategic initiatives:

1. **Revenue Growth**: T-Mobile US saw a 6.81% year-over-year increase in total revenue, reaching $21.87 billion by the end of 2024. This growth was driven by strategic initiatives and market demand.

|code|Ticker|Name|Date|Total Revenue YoY|Total Revenue|market_code|
|---|---|---|---|---|---|---|
|TMUS|TMUS.O|T-Mobile US|2024 Q1|-0.19356153219233904|1.9594E10|185|
|TMUS|TMUS.O|T-Mobile US|2024 Q2|3.000625130235466|1.9772E10|185|
|TMUS|TMUS.O|T-Mobile US|2024 Q3|4.726781633077083|2.0162E10|185|
|TMUS|TMUS.O|T-Mobile US|2024 Q4|6.807305400918058|2.1872E10|185|

2. **Cost Management**: The company's focus on profitability is evident, as indicated by its financial metrics. For instance, service revenues increased by 4% to $16.1 billion, driven by a 6% growth in postpaid service revenues. This indicates a strong revenue base that can absorb cost increases without compromising profitability.
3. **Strategic Initiatives**: T-Mobile's strategic moves, such as the acquisition of US Cellular's assets, have been instrumental in enhancing its market position and revenue potential. The company's pricing strategy, compared to Southwest Airlines, has been smart, indicating a focus on maximizing revenue per customer.
4. **Investment in Growth**: T-Mobile's investment in 5G network expansion and fixed wireless broadband has positioned it for long-term growth. These investments are crucial for maintaining a competitive edge and ensuring continued revenue growth.
5. **Financial Discipline**: Despite the rapid price rise, T-Mobile has managed its costs, as shown by its conservative DCF analysis that yields a price target of $228, indicating a disciplined approach to valuation.
6. **Market Positioning**: T-Mobile's commitment to supporting small businesses and its partnership with Starlink have enhanced its market positioning and could lead to new revenue streams.

In conclusion, T-Mobile US managed its revenue costs effectively in 2024 by focusing on revenue growth, cost management, strategic initiatives, and financial discipline. These factors combined have allowed the company to maintain a strong market position and profitability.