What strategies is CRTO using to maintain EPS growth in 2025?

Criteo S.A. (CRTO) is employing several strategic initiatives to sustain and enhance its EPS growth in 2025, despite facing some market headwinds and revenue fluctuations. Here are the key strategies that CRTO is utilizing:

1. **Focus on Retail Media and Strategic Initiatives**: Criteo is experiencing exceptional performance in its Retail Media segment, driven by significant media spend and higher fees from annual volume thresholds. This strong foundation in Retail Media is setting the company up for continued growth in 2025.
2. **Cost Management and Operational Efficiency**: The company's strong earnings performance in Q4 2024, despite a slight revenue decline, indicates effective cost management and operational resilience. Criteo's focus on expanding its advertising technology solutions and providing value to e-commerce clients has paid off, driving higher-than-expected adjusted EPS growth.
3. **Innovation in Advertising Technologies**: Criteo's continued focus on innovating within the ad-tech sector, such as the launch of the AI receptionist (AIR) and context-aware chat messages, positions the company well to capitalize on the growing software and services market.
4. **Market Positioning in E-commerce and Digital Advertising**: With e-commerce and digital advertising continuing to grow globally, Criteo's market position remains strong. The company's strategic pivot to more efficient advertising solutions and its focus on innovating in the ad-tech sector are likely to contribute to sustained EPS growth in 2025.

In conclusion, Criteo's strategies to maintain EPS growth in 2025 include a focus on Retail Media, cost management, innovation in advertising technologies, and leveraging its strong market position in e-commerce and digital advertising. These initiatives are likely to support the company's financial performance and EPS growth in the coming year.