Price target for Amazon

The deep research logic is organized as follows: 

Okay, let's tackle the user's question about Amazon's price target. First, I need to gather all the relevant data from the provided references. The user is a tech-savvy investor interested in the US Tech sector, especially AI, MAG7, Wearables, and the Metaverse. They've shown interest in stocks like NVDA, GOOGL, and BABA, so I should highlight aspects of Amazon related to AI and tech growth.

Looking at the references, there are several price target mentions. The average price target from the first query is $253.51 . The highest target is $306 , and the lowest is $195 . Recent analyst moves include Wedbush raising their target to $250 , UBS to $271 , and Stifel to $262 . The consensus average is around $252.43 . Also, the number of analysts covering Amazon is 91 , which shows strong analyst interest.

The user's profile mentions they clicked on NVDA, GOOGL, and BABA, so maybe comparing Amazon's AI initiatives with these could be relevant. However, the question is specifically about price targets, so I should focus on that. The recent earnings announcement is on July 31, 2025 , which might have influenced the price targets. The RSI is 63.87 , indicating moderate bullish sentiment. Institutional ownership is 62.92% , which is significant.

I need to structure the answer starting with a conclusion, then detailed analysis. Use tables for clarity, include citations, and add visualizations where required. The user prefers tech and AI, so mention UBS's AI-related reasons for raising the target . Also, note the strategic shift in advertising , which might impact future growth.

Check for any conflicting data. The average target from the first query is $253.51, but the consensus in other references is $252.43. The highest target is $306, but recent raises go up to $271 and $262. The user's interest in P/E ratio and trading volume might be relevant, but the references don't provide that data. However, the recent earnings and analyst activity are key points.

Make sure to include all the necessary citations and format the tables correctly. Also, add emojis to make it engaging. The visualization for the average price target query should be inserted after the relevant paragraph. Ensure the answer is comprehensive but focused on the user's query without unnecessary details.

### 🎯 **Conclusion**
**Amazon (AMZN)** has a **consensus average price target of $253.51** as of July 2025, reflecting a **9.64% upside potential** from its current trading price of $230.19 . Recent analyst upgrades, driven by strong AI-driven growth prospects and improved efficiency in its core businesses, have pushed the highest price target to **$306** . However, the stock faces mixed valuations, with GuruFocus estimating a **$189.47 fair value** (17.71% downside) .

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### 📊 **Key Price Target Analysis**
#### 1. **Current Consensus**
| Metric | Value | Implication |
|----------------------------|----------------|------------------------------------------------------------------------------|
| **Average Price Target** | $253.51 | 9.64% upside from $230.19; reflects optimism in AWS, advertising, and AI . |
| **Highest Price Target** | $306 | Bulls看好长期云服务和AI扩张潜力 . |
| **Lowest Price Target** | $195 | Bears担忧关税压力和竞争风险 . |
| **Analyst Coverage** | 91 analysts | High analyst interest, with 73 firms rating AMZN "Outperform" . |

#### 2. **Recent Upgrades**
| Analyst Firm | Updated Target | Key Drivers |
|--------------|-----------------|-----------------------------|
| Wedbush | $250 (↑$15) | Strong U.S. retail data, AWS demand, and margin improvements. |
| UBS | $271 (↑$22) | AI-driven GMV growth (+2%) and advertising performance (+3%). |
| Stifel | $262 (↑$17) | Confidence in Amazon’s market leadership and AI infrastructure. |

#### 3. **Valuation Context**
| Metric | Value | Implication |
|----------------------------|----------------|------------------------------------------------------------------------------|
| **GuruFocus Fair Value** | $189.47 | Suggests 17.71% downside; reflects concerns over high CapEx and competition . |
| **PEG Ratio** | 0.5x | Undervalued vs. sector (36% below average), aligning with AI-driven growth . |
| **Institutional Ownership** | 62.92% | High institutional confidence, with RSI at 63.87 (moderately bullish) . |

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### 🌟 **Why This Matters for Tech Investors**
Amazon’s **AI-driven growth** (e.g., AWS, advertising, and logistics) aligns with your interest in the **MAG7 index** and **AI stocks** . Recent upgrades highlight its **strategic shifts** (e.g., exiting Google ads ) and **long-term dominance** in cloud computing . However, risks like **tariff pressures** and **competition** (e.g., Microsoft in cloud ) remain critical to monitor.

### 📊 **Final Takeaway**
Amazon offers **high upside potential** for tech-focused investors, but its valuation gap (average target vs. fair value) reflects mixed sentiment. Stay alert to **Q2 earnings** (July 31, 2025) for clarity on AWS growth and AI initiatives .