Pepsi going down more than one year, why

Pepsi's stock has experienced a decline of more than one year, which can be attributed to a combination of factors:

1. Headwinds in 2025: Pepsi's stock price is under pressure in H1 2025, with a technical action that is weak. The market is seriously disconnected from reality, and offers an entry point for dividend growth investors. The company's stock price may move below the lows set in late April, and the market looks set to extend the decline to $130 or lower.
2. Business Challenges: PepsiCo faces headwinds in 2025, including a contraction in the business. The company's North America operations have been challenged since the start of 2024, with reduced consumer demand and product recalls in the QFNA segment. The impact of tariffs is also expected to weigh on its performance in the quarters ahead.
3. Macroeconomic Factors: Broader macroeconomic uncertainties, such as tariff concerns, can affect consumer spending and, subsequently, the performance of consumer goods companies like Pepsi.

In conclusion, Pepsi's stock decline over the past year is likely a result of a combination of factors including headwinds in 2025, business challenges and macroeconomic factors. It's important to monitor these factors for any further insights into the stock's performance.