Now...tell me about the pertinent options trading. Still about zeta global.

Since Zeta Global Holdings Corp. (ZETA) is scheduled to release its earnings report today, November 11, 2024, the options market for ZETA has seen increased activity due to the upcoming earnings event. Traders are adjusting their positions and taking positions in the options market based on their expectations of the earnings report. The options prices are likely to reflect the market's expectations and volatility related to the earnings release.

1. **Options Market Activity**: The options market for ZETA has seen an increase in trading volume and open interest as investors position themselves for the earnings event. This includes both call and put options, as traders hedge their portfolio risk or speculate on the direction of the stock price post-earnings.
2. **Implied Volatility**: Implied volatility, which measures the market's expectation of future volatility, is likely to increase leading up to the earnings report. This is due to the uncertainty surrounding the earnings release and the potential impact on the stock price.
3. **Betting Options**: Traders are likely to engage in betting options, where they buy or sell call or put options based on their expectations of the earnings outcome. For example, investors expecting a positive earnings report might buy calls, hoping to profit from any potential increase in the stock price. Conversely, those expecting a negative report might sell calls or buy puts to hedge against potential losses.
4. **Post-Market Movement**: It's worth noting that the stock price of ZETA may experience movement in the post-market session following the earnings report. This can be volatile as investors digest the earnings news and adjust their expectations accordingly.

In summary, the options market for ZETA is active and responsive to the upcoming earnings event. Traders are positioning themselves based on their expectations of the earnings report, leading to increased volatility and trading activity in the options market.