How did NIKE Brand revenue fare in Q3 2025?
3/30/2025 12:19am
Nike's Brand revenue in Q3 2025 declined by 9% compared to the same period in the previous year, totaling $10.9 billion. This decrease was driven by a decline across all regions and was reflected in the performance of Nike Direct and wholesale figures. The contraction in revenue was mirrored by a 12% setback in Nike Direct, which included a significant 15% fall in Nike brand digital sales and a more modest 2% dip in revenues from Nike-owned stores. Wholesale figures also declined by 7% during the third fiscal quarter of 2025.