Market valuation refers to the process of determining the worth of an asset or company based on its potential selling price in the open market. It is a measure of how much an asset or company would be worth if it were sold to a willing buyer and seller in an arm’s-length transaction, both having reasonable knowledge of the relevant facts, and neither being under any compulsion to transact12. Market valuation is typically based on the following principles:
- Competitive auction setting: Market valuation assumes that the asset or company would be sold in a competitive auction setting, where the highest bidder determines the selling price1.
- Willing buyer and seller: The valuation is based on the premise that there is a willing buyer and seller, both acting prudently and knowledgeably, and neither under any compulsion to transact2.
- Open market conditions: The valuation is conducted under all conditions requisite to a fair sale, ensuring that the price represents the normal consideration for the asset or company sold, unaffected by special or creative financing or sales concessions2.
Market valuation is often used to assess the value of publicly traded companies, as it is based on the company's market capitalization, which is calculated by multiplying the number of outstanding shares by the current share price34. It is a key metric used by investors to gauge the size and health of a company, as well as to compare the value of different companies within the same sector34.