What were the key drivers behind TTD's strong Q3 2024 earnings?

The Trade Desk's (TTD) strong Q3 2024 earnings can be attributed to several key drivers:

1. **Revenue Growth**: The company reported a 27% year-over-year revenue increase, reaching $628 million. This growth was primarily driven by advancements in Connected TV (CTV) advertising and strategic expansions into retail media and international markets.
2. **CTV Advertising Growth**: TTD's focus on CTV advertising proved to be a significant growth catalyst. The company highlighted the success of its partnerships with major players like Disney, NBCU, and Roku, which contributed to the growth in this segment.
3. **Partnerships and Market Position**: TTD's continued partnerships and expansions in Unified ID 2.0, including collaborations with Spotify and Roku, strengthened its market position and contributed to customer retention.
4. **Operational Efficiency and Innovation**: The company's emphasis on operational efficiency and innovation in AI-driven products like Kokai enhanced its data-driven advertising capabilities, supporting sustained growth.
5. **International Growth**: TTD's international revenue growth outpaced that of North America for the seventh consecutive quarter, indicating the company's expanding global footprint.
6. **Strategic Investments**: The company's investments in teams and technology, despite a 24% increase in operating expenses year-over-year, positioned TTD for sustained growth through 2025 and beyond.

In summary, TTD's strong Q3 2024 earnings were driven by robust revenue growth, particularly in CTV advertising, strategic partnerships, operational efficiency, and strategic investments in technology and global expansion.