Is the consumer boycott of Bud Light still ongoing?

The consumer boycott of Bud Light is not ongoing in the traditional sense, but its effects are still being felt. Here's a detailed analysis:

1. Initial Outbreak: The boycott began in April 2023, in response to Bud Light's sponsorship of a transgender influencer, Dylan Mulvaney, which sparked a backlash from conservative consumers.
2. Sales Impact: Sales of Bud Light plummeted in the weeks following the sponsorship, with some customers abandoning the brand in favor of other light beers or alternative beverage options.
3. Long-Term Effects: Even though the initial controversy has subsided, the long-term effects of the boycott are still being felt. Bud Light's sales have not fully recovered to pre-controversy levels, and the brand's market share has been impacted.
4. Market Dynamics: In the months following the boycott, other beer brands, such as Modelo and Michelob Ultra, have seen increases in sales, further eroding Bud Light's market share.
5. Wholesaler Impact: Independent wholesalers who rely heavily on Bud Light sales have been particularly affected by the boycott, with some reporting pay cuts and consideration of retirement.
6. Brand Reputation: The backlash has damaged Bud Light's reputation, making it more difficult for the brand to regain consumer trust, especially among conservative consumers.

In conclusion, while the consumer boycott of Bud Light is not ongoing, its effects are still being felt in the form of reduced sales, market share, and brand reputation.